There’s so much going on with a lot of the pieces, and for me, it’s a bit nostalgic.” I think the visual language is so strong,” she says. With profiles in Vogue and GQ, the fashion audience has always been drawn to her work, “but my intention was always very much rooted in sport. “There was just so much more life left to these products.”Ī post shared by nm made the transition to being a full-time freelance creative in 2019, and she’s since amassed nearly 800,000 followers on Instagram and collaborated with the world’s biggest outdoor and fashion brands including Arc’teryx, Rumpl, and Hermès. “This is something so special,” she remembers thinking. She immediately recognized she’d hit a vein. “I think I had that childhood sense of wonder where I wanted to just work with my hands and create something tangible.” She began sifting through boxes of old merchandise and started to take things apart and put them back together in different ways. “That’s kind of where everything started to kick off in terms of my personal work,” she recalls of her time creating footwear and apparel graphics. McLaughlin’s work stands out because she knows how to create visual impact, a skill she honed while working at Reebok, first as an intern, then a full-time graphic designer. “I’m always trying to use everything I have, every scrap of every project.” “It’s lived so many lives,” she says, and it’s currently in her materials library, waiting to live yet another life. McLaughlin has used the same volleyball material in a shoe, chair cushioning, a glove, and a handbag commissioned for Gucci. After she photographs each one-off piece for the ‘gram, she deconstructs it so the materials can be used in future projects. While her pieces are often functional (the CamelBak jacket held water), they aren’t meant for use in the real world she says the goal is to get people to see just how reusable existing materials can be and start a conversation around sustainability. The 28-year-old crafts her pieces with upcycled clothing and gear from recognizable outdoor brands and household items: she’s transformed Carhartt beanies into shorts, Patagonia fleeces into a beach set, an Arc’teryx jacket into a bikini, and reused CamelBak water reservoirs to make a jacket and bucket hat, among a long list of other really cool shit-like this pickle jar shoe. Who is the lady in the allrecipes videos?Ĭhef and mom of three, Nicole McLaughlin, will share all the cooking basics - plus some things you may have missed - as she walks you through comprehensive videos that include kitchen tips, food facts, and cooking techniques.If you’ve spent time on social media the past couple of years, it’s likely you’ve come across Nicole McLaughlin’s viral designs. She is known for her relatability with the home-cook audience. Nicole McLaughlin produces and stars in the educational and entertaining food series from Allrecipes You Can Cook That. She made the jump and, three years later, has more than 630,000 followers on Instagram. In 2018, she was a graphic designer at Reebok and feeling like a cog in the machine. The 28-year-old has been attracting lots of attention for her funny, sometimes ironic creations. In 2018, a hobby evolved into a career, one that focuses on the ever-evolving exploration around upcycling and sustainable fashion. Nicole McLaughlin is a New York-based designer.
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