![]() Once you are connected to your account, you have to enter your business information including the business name, country, and time zone. First things first: You have to start connecting your Business Google Account to g.co/merchantcenter, and if you don’t have it, you need to create it! Here are the steps you need to take: ![]() So, once the buyer clicks on the ad, it means he is already a step further in the purchasing process. Based on the product feed, characteristics, price, and payment methods, the buyer can decide which one is the most interesting. At this point, once they click on the advertised item, and land on your page, they will likely purchase your products if their expectations are met.įor example, if a consumer is willing to buy an iPhone 14, this person may see the item ads from web shops that sell iPhones. As mentioned previously, your products will be seen by Google’s visitors, who searched for the items you are offering. Last but not least, GMC helps you improve the quality of your leads by using Google Shopping. If you use it as a complete marketing mix, you will see that you are not only visible through Google Shopping, but also through search ads and organic results. Keep in mind that with Google Shopping, you can appear multiple times on the Google search engine results page. Show up several times in the search engine:.They will most likely convert by the end of the buying process thanks to shopping ads, as their purchasing intentions may be boosted. Remember that not only you can reach your loyal customers but also visitors that already have a clear buying intention to buy your products. Reach customers at multiple stages of the buying process:.At the same time if the keywords you provide to GMC match the items that visitors are looking for, the likely your conversation rate will be higher. In other words, the higher your products are ranked in the search engines, the higher the probability that your call to action will be clicked on. The Google Shopping Ads mentioned earlier located at the top of the page as part of Google’s result page are a chance for your online business, as your products will catch the attention of your visitors. ![]()
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